The world of motion graphics is constantly changing. Something that used to be popular last year may not be so popular this year. And what's popular today may not be popular next year. That's why staying on top of the latest trends is essential.

As 2023 approaches, it's time to start thinking about the trends shaping the world of animation and motion graphics in 2023. Here, we have highlighted the key trends to keep an eye on.

Increased Use of Mixed Media

Audiences crave experiences crafted with care and attention to detail as they become more sophisticated. One way to create such experiences is to combine different media types, such as live-action footage, 2D animation, and 3D graphics.

Doing so can grab attention and create a more immersive experience that leaves a lasting impression.

Depth of Generation

The future of animation and motion graphics is looking increasingly three-dimensional. As technological advances continue to shape the industry, we can expect to see more depth and detail in our animations.

One upcoming trend is volumetric video, which captures physical space in real-time and allows viewers to interact with environments and characters from multiple perspectives.

Another trend is augmented reality, where animations seamlessly integrate into the real world through smartphones or wearables, such as head-mounted displays. These emerging technologies offer exciting possibilities for

creating immersive experiences that feel truly lifelike.

As a result, depth will continue to be a defining feature of animation and motion graphics in 2023 and beyond.

Metallic-effect

Another trend we predict will be big in 2023 is the use of metallic effects. From sophisticated shine and reflection to otherworldly distortions, animators will have higher capabilities to create truly stunning visuals with a metallic aesthetic.

This trend can lend itself to different industries, from automotive commercials to fashion campaigns.

In addition to traditional silver and gold looks, we anticipate seeing more bold uses of metallic effects, such as copper or even holographic elements. The limits are endless when it comes to this trend, and we can't wait to see

how it will continue to evolve in the future.

More Realistic Animations

As technology evolves, so does our ability to create realistic animations that accurately depict real-world objects and environments. We expect to see more animations that push the boundaries of what's possible in terms of

detail and lifelike movement.

Focus on Data Visualization

There is an increasing need for clear and concise data visualization, especially in the business world. Motion graphic designers will be tasked with creating compelling visualizations that help viewers make sense of complex data sets.

This trend is driven by the growing amount of data generated by businesses of all sizes.

A Greater Focus on Storytelling

People want to be entertained, so we expect to see a greater focus on storytelling in animation and motion graphics in 2023. Designers will be tasked with creating engaging stories that captivate audiences and leave a lasting impression.

This trend is driven by the growing popularity of streaming services, such as Netflix and Disney.

Conclusion

These are just four of the many trends we expect to see in 2023. As always, there will be plenty of room for innovation and creativity as designers strive to craft experiences that capture the imagination and engage audiences like never before.

Contact XYZ Creative Group today to get started on your animation or motion graphics project.