3D Product Rendering for Furniture

by norm on Mar 3, 2020 Categories: 3d modeling, 3d product rendering, 3d furniture rendering (494 Views)

3D Product Rendering - Why the Furniture Industry Needs It

3D product rendering has become one of the most exciting feats of modern technologies. It has helped us achieve extreme light and camera settings, while enabling us to depict surfaces more accurately. The scale of detail achieved by 3D rendering surpasses Photography and enables marketers to create diverse and creative product images.

For this reason, 3D modeling and product rendering have become an instant favorite for many furniture companies. In this article, we discuss five reasons why the furniture industry needs 3D product rendering.

Diverse Promotional Images

3D visualization of product images can give furniture product catalogs an edgy look. 3D visualized images of products help furniture companies  display their products from different angles accurately.

As a result, customers can pay attention to its shape, size, and take a closer look at its key features. Furthermore, companies also have the option to alter the promotional images depending upon the requirement. It’s easier to display these products in an isolated environment and or showcase them with a collection of other products.

Display of Customized Products

Customized furniture is popular among customers for their unique design. Before 3D modeling, it wasn’t very easy to display every intrinsic detail of customized product accurately. For instance, it wasn’t very easy to showcase uniquely designed sliding drawers, inner components of cabinets, or the interior design of cupboards. However, with the photorealistic 3D visualization, customers can now witness realistic views of furniture.

Affordable and Quick

Most furniture companies suspect that 3D rendering of their furniture products will be a time-consuming and tedious process, or at least be expensive. However, the truth is the opposite of what most people think.

Compared to artistic photo-sessions, the cost of 3D furniture rendering is reasonable. Furthermore, if you choose an experienced 3D product rendering service, you can receive three-dimensional product images within minimal time.

Situational Marketing

In several instances, furniture companies have to market the same model differently for different occasions. For instance, your marketing strategy for a sofa set will be different during Christmas and Thanksgiving.

This can be a hassle for many furniture companies, as they have to set up their products with different décor each time. It not only results in a much higher cost but also ends up wasting a lot of time and effort for your furniture company.

On the other hand, due to 3D visualization techniques, you don’t have to go through this hassle in 3D product rendering. Designers can effortlessly assort a range of décor for different occasions and marketing strategies. As a result, furniture companies can  minimize the cost, time and effort for situational marketing campaigns.

Greater Number of 3D Images 

3D product rendering has a more flexible range of 3D images compared to usual Photography. Therefore, furniture can leverage unique bulk 3D images by taking images from different angles at a faster rate.


3D product rendering enables furniture companies to promote their products in greater detail. They can update images in real-time and display their products in photorealistic 3D versions at a fraction of the cost of traditional photography. To learn more about our 3D product rendering services, feel free to visit our website.

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